As a Digital Marketing Intern, my responsibilities included working with the copywriter on the written content and concepts for social media and website, managing the weekly newsletter through Mailchimp, coordinating filming and media shoots, and providing recaps and insights into the performance of content marketing campaigns with monthly analytics reports using Google Analytics and social media insights.

I was taken on full-time as a Senior Content Editor to lead the content marketing team. I was responsible for writing and editing content for social media marketing, website, blogs, and newsletters and achieving KPIs of increasing local user base and client retention. Work with the graphic design team to create a product identity and develop a new website prototype offering a variety of investment options. Administer marketing campaigns with business partners in investment product collaborations using media like videography, interviews, and stills.