CoinMENA is a Bahrain-headquartered leading cryptocurrency exchange in the MENA region, licensed by the Central Bank of Bahrain under Category 3. It enables users to easily buy, sell, receive, and store digital assets.
Role Description
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As a Content Writer, I was responsible for developing convincing copies for social media marketing, website, and app, newsletters, press releases, email marketing, blogs, education portal, video scripts, and thought leadership pieces. In addition, administer monthly marketing campaigns in the areas of writing, concept ideation, design visualization, and guidelines to achieve customer acquisition and retention. I developed monthly content calendars using a combination of different content media and types to increase user engagement and reach. Proofread and edited all marketing communications and made sure to meet the monthly KPIs as an individual and a team.
Check out the highlights of some of my work below!
Weekly Newsletter
CoinMENA’s weekly newsletter, Kalam Crypto, is one of the most popular cryptocurrency newsletters in the region with high open rates, and its podcast, is one of the top in the regional charts in the financial news and updates category.
Press Releases
I wrote press releases about CoinMENA’s announcements regarding expansions and partnerships.
Ads
I wrote the content for performance marketing ads across different channels and websites.
Social Media
I developed content for social media marketing and managed all written content going out and working with the graphic design team on design ideation. I researched market trends to develop monthly content calendars for social media platforms, such as Instagram, Twitter, and TikTok.
As a result of implementing an optimal social media marketing strategy and organizing monthly content calendars, I achieved a 200% increase in user engagement across all social media platforms within the first four months.
And hey, I even wrote scripts and filmed for TikToks! Hint: Look for the girl behind the astronaut helmet!
Marketing Campaigns
I administered monthly marketing campaigns in regard to written content and concept ideation.
Check out this exciting campaign we conducted for FIFA Worldcup 2022, titled ‘CoinMENA Goal’, which witnessed tremendous user participation and excitement!
Concept Ideation & Storytelling
I developed the story, scripts, and concept ideation for the videos as part of the monthly marketing campaigns and worked with the graphic designer on their execution.
Creative Filming & Shooting
Shot creative videos and stills for CoinMENA merch
Internal Employees-Only Newsletter
I initiated an internal newsletter named ‘Majlis CoinMENA’ crafted with humor and creativity with an aim to create a well-bonded community and boost employee engagement, retention, and satisfaction. As part of the newsletter, I produced and hosted the ‘CoinMENA Podcast’ on the topic of mental health awareness and monthly wellness checks on employees.
